Like it or not, another holiday season is upon us. In the next few months we can all look forward to spending time with loved ones, premature Christmas music, gift giving, and of course gift receiving. And while you’re breaking bread with friends and family, hopefully you’ll be able to make some bread with your holiday promotions. Here are a few tips and tricks to get you on the right path towards success.
Holiday Newsletter or Blog Post for Braces and Invisalign
Sending out a holiday-themed newsletter or blog post can be an effective way to promote your practice.
We all know with the holidays comes lots and lots of food. Yes, we know you’re staying healthy with brussel sprouts and quinoa, but your patients may be dining on some not-so-healthy options, many of which are not braces friendly. This could be a great opportunity to send out a newsletter in that vein. Examples include:
- “Braces and Holiday Food: Who’s Naughty and Who’s Nice?”
- “Got Braces? Foods to Avoid this Holiday Season”
- “Orthodontics Survival Guide: Braces and the Holidays”
Braces are a big expenditure for people, so pertinent information on protecting their investment will be extremely valuable to your patients and prospects.
One of the greatest aspects of Invisalign is not being limited in the food you can eat once you take out the aligners. However, Invisalign can magnify the effects sugary foods have on oral health, if not properly maintained. A blog post or newsletter topic with helpful tips on cleaning and maintenance could make for a timely read for your contacts. Here are some examples:
- “How to Enjoy Holiday Treats with Invisalign”
- “Proper Invisalign Maintenance During This Sugary Season”
- “Invisalign Holiday Dos and Don’ts”
The last thing anybody would want after finishing Invisalign is to have their new, straight smile be yellow because it was not properly cared for.
Utilizing Holiday Deals and Incentives
The season of giving can serve as a fantastic opportunity to dish out deals to your patient base. Being thankful for your clients and rewarding them for their loyalty will help your practice exude a brand image that will set you apart from the competition.
The particulars of the offer or incentive aren’t the most important aspect of this promotion. Regardless of what the offer actually entails, you must ensure the reader knows the reason they are receiving this special deal is solely out of thankfulness and gratitude for their continued support. You want them to know their business is very much appreciated, and the deal they’re receiving isn’t just some ploy to get them to buy something they don’t need.
When people feel genuinely valued, they will be much more likely to become loyal patients. These people will not only reward you with repeat business, they will also serve as free advertising, as they will tell their friends and families about what a tremendous experience they had working with your practice.
Getting into the Holiday Spirit
Although it may not seem like a big deal, simply being excited about the season and getting into the holiday spirit is very attractive to patients. There are so many different ways to convey these sentiments to your clientele. Basic things like decorating your office, having a santa come in for a day, or even hosting a holiday party, can go a long way in bettering the brand image of your practice.
You can put out an email wishing your clients happy holidays, or even send them a holiday card or note communicating how much you value their support. If you want to take it a step further, getting involved in the community by partnering with a local charity and sponsoring a donation, toy drive, or soup kitchen would be a great option. Doing any or all of these takes very little effort or funds, but can be a very effective way to promote your business during the holiday season.
If you want more information on how to more effectively promote your business, or want to learn more about how we can help, contact Ortho Sales Engine.