Marketing for your practice is essential to the growth and development of your business. But there are so many different aspects and facets of marketing that it can seem pretty overwhelming. So, we’ve broken down some of the most important aspects of orthodontic marketing. Following these tips will definitely help get your name and business out there to bring in more clients.
1. Know Your Ideal Orthodontic Patient
You need to know who your current patients are to effectively target your content and ads to prospective patients. Patient personas are descriptions of real people that help you understand who is engaging with your business and how to better service their needs.
2. Maintain Online Reputation
You want to make sure your reputation is stellar. This ranges from Google Reviews to Facebook comments. The public trusts each other’s opinions and want to know that you are the best option for them.
3. Update Your Practice’s Website Constantly
This goes hand-in-hand with keeping your online reputation clean. The information on your website needs to be kept up-to-date and fresh. If someone comes to your website and finds a list of past events, you look like you’re slacking and not running a forward-thinking company.
One of the best ways to connect with your patients (or future patients) is providing a way for them to see you before they come to your office. Get professional photos taken of the doctors and staff in your practice. Allowing people to see you, your practice, and your employees keeps you transparent and trustworthy.
5. Email Marketing
Email is a great and easy way to stay in touch with your clients and potential customers. Use email to send promos, advertisements, and special deals to your customer base. You can also use this to keep in touch with your patients through newsletter emails and announcements.
6. Create More Content
Content marketing is the way to get people’s attention in today’s marketing world. This means creating and sharing material online, such as blogs, videos, and social media. These shouldn’t directly promote or advertise your practice and brand, but they should spark interest. This will drive more traffic to your site and to your business.
7. Get Active on Social Media
Social media is a huge part of content marketing. Instagram, Facebook, Twitter, and LinkedIn are the most used sites for businesses in the U.S. Make sure you follow the correct social media “etiquette” for each platform you use. The more followers you reach increases your chances of turning them into patients. Social media is also a great and more informal way to stay in touch with your current patients.
8. Optimize SEO
Search Engine Optimization (SEO) is the method of making sure your website shows up higher on search results. This can be achieved through more content and properly used keywords that match what the majority of the online population is searching. Ranking higher in search results makes it much more likely that someone searching for an orthodontist will find you.
While these are all extremely important, they are only the building blocks of marketing for your practice. Marketing takes patience and practice so be prepared to learn more and implement the best possible strategies.
Contact Ortho Sales Engine today to chat with us more about these services and what else you’ll need in order to have a successful orthodontic business.