ARTICLE ARCHIVE

Useful Plug-Ins for your Orthodontic WordPress Site

Unless you’re a tech-savvy computer wizard, you likely feel a bit intimidated when thinking about creating a website. Luckily, it is incredibly easy to create…

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How to Make a Video for Your Orthodontic Practice

No matter the industry, video is an effective tool for marketing, and this is certainly true when it comes to marketing your orthodontic practice. Videos…

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How Much Should You Spend Marketing Your Practice?

As with any small business, the growth and ultimate success of your orthodontic practice depends on effective marketing. And like any small business, you’ll no…

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Crafting and Distributing a Press Release

One essential form of marketing to always have in your marketing toolkit is knowing how to create a good press release. When done right, press…

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Building a Positive Online Reputation for Your Practice

If you have a great reputation with your current base of patients and among your business partners, this is certainly a great achievement to be…

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How to Create a Marketing Brochure for Your Practice that Works

With so much focus on what sort of marketing will reach people’s screens, it’s important not to forget about what you can create that will…

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Take the Next Step with Jill Allen & Associates

Whether you’re just laying the groundwork for a new company, in the midst of running a successful business, or planning your exit strategy, a business…

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Why Community Partnerships Are Important for Your Practice

As an orthodontic practice, you function as a small business serving your community. As such, your involvement in the communities where your patients and prospects…

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Using Images and Video to Increase Your Online Presence

Creating engaging content with relevant keywords, effective calls to action (CTAs), and a conversational tone are all great ways to boost your presence online, but…

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Creating the Perfect Orthodontic Marketing Email

Successful marketing for any small business in today’s world, or any company for that matter, relies on messaging that feels relatable, conversational, and trustworthy. With…

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Why Your Practice Should Have a Secure Website

Running an orthodontic practice in the modern age includes investing plenty of time and energy into creating and maintaining a solid orthodontic website. This means…

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