ARTICLE ARCHIVE
Is your practice practicing good website management tactics?

What Is Website Management?

There’s a lot of hard work that goes into creating the perfect orthodontic website for your practice, including coming up with the right visuals, mapping…

Read More
Do you know what branding is?

What is Branding and Why Is It Important for Your Practice?

A lot of companies, both large and small, offer similar products and services. Orthodontics is very much the same, there are thousands of orthodontic offices…

Read More
How to effectively market your orthodontic practice during the COVID-19 pandemic

Marketing Your Orthodontic Practice During the COVID-19 Pandemic

With toilet paper shortages and orthodontic practices temporarily shutting their doors—perhaps even yours—marketing seems like an unusual thing to think about. But keeping your marketing…

Read More
database segmentation, do you know what it is?

What Is Database Segmentation?

Small business owners use databases to track information about their customers. As an orthodontist, the information you keep about your patients in a database can…

Read More
using orthobanc makes payments and finances easier for your practice

Orthodontic Product Spotlight: OrthoBanc®

When you have your own orthodontic practice, you’re always looking for ways to be more efficient and still put excellent patient care first. You need…

Read More
call tracking has many benefits that can help grow your practice!

Using Call Tracking to Improve and Grow Your Practice

Call tracking is the process of determining how callers found your business. Call tracking software records information about incoming telephone calls to your practice, sometimes…

Read More
start using keywords for your orthodontic practice!

How to Use Keywords in Your Orthodontic Marketing

There are plenty of helpful guides out there on basic SEO (search engine optimization) best practices for marketing. The majority of them will encourage you…

Read More
keyword research! is your practice keeping up with it?

Keyword Research for Your Orthodontic Practice

As an orthodontist and small business owner, the best way to get your website seen in search engine results is to approach the task with…

Read More
Here's how to keep your practice safe during the coronavirus outbreak

10 Ways to Protect Your Practice Against the Coronavirus

As coronavirus (COVID-19) cases continue to be confirmed throughout the United States, businesses and people are being encouraged not to panic, but to take precautions…

Read More
all the different kinds of collateral for your orthodontic practice

What Marketing Collateral is Best for Orthodontic Practices?

When it comes to marketing small businesses, there are several forms of collateral that will be essential. Signs, social media posts, or radio spots have…

Read More
whether you're casual or professional, it's up to your practice and what your customers expect

Do Your Orthodontic Patients Care What You Wear?

In the era of technology startups, coworking spaces, and the gig economy, standards of professionalism are rapidly evolving, including what is considered appropriate to wear…

Read More
Media buying may just seem like advertisement buying but it can be more than that.

Media Buying for Your Orthodontic Practice

Media buying is the act of purchasing real estate or inventory where advertisements can be placed. More traditional forms of media buying include purchasing billboards,…

Read More