ARTICLE ARCHIVE

What Is a Boilerplate and Why Do I Need One?

As a business, one of the essential marketing tools to have is a good boilerplate. Taking the time and effort to make it refined and…

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blogging

Everything You Need to Know About Guest Blogging

Out of all content marketing strategies available at your disposal, perhaps none is more heavily scrutinized (other than obvious black hat SEO techniques) than guest…

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Instagram Ads: Everything You Need to Know

By now, you know very well just how important social media is to your marketing strategy as an orthodontist. While the point of having a…

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How to Track Your Orthodontic Marketing Success

Your marketing endeavors for your orthodontic practice will all be in pursuit of your best ROI. So, once you’ve put in the “I” portion, it…

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Getting Your Entire Orthodontic Team Engaged in Marketing

Effectively marketing your orthodontic practice doesn’t just have to involve online marketing channels, billboards, or radio ads. In fact, effective promotion for your orthodontic practice…

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Welcome Potential Patients to Your Practice with a Staff Page on Your Website

Out of all the elements that go into an orthodontic website, a staff page likely isn’t the first thing that comes to mind. However, including…

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5 Ways to Boost Traffic to Your Website

As an orthodontic office looking to gain new patients, you should always be finding ways to get more traffic to your orthodontic website. As more…

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medical receptionist

Putting Your Best Foot Forward with Front Desk Training

If you are guilty of focusing your training efforts on everyone in the office except your front desk staff, you are not alone. We talked…

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The Importance of Using the Right Terminology in Your Practice

As with any good marketing strategy for small businesses, you need to make sure your orthodontic practice is sending the right message to prospective patients.…

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referrals

Are You Using Referral Pads to Promote Your Practice?

Creating strategic partners as a small business is one of the many key ingredients to success, and it’s no different when it comes to your…

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Advances in Custom Braces Technology

With the constant improvements in orthodontic technology and the evolution of 3D printing, it was fairly inevitable that the two would meet. Originally used only…

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