ARTICLE ARCHIVE

Increasing Dentist Referrals to Your Orthodontic Practice

Any orthodontist who has been practicing for any length of time knows just how valuable dentist referrals are. Not only can they drive up your…

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Why You Shouldn’t Ask for Likes and Shares on Facebook

Many business owners see increased engagement and followers on social media as a sign that their marketing strategies are working. And while this is a…

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What to Look for When Outsourcing Your Marketing

While you may feel more comfortable leaving your marketing to employees within your office, there are some major advantages to outsourcing your orthodontic marketing. However,…

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consistency

How to Stay Consistent with Your Orthodontic Marketing Strategy

Running a successful orthodontic practice takes a team of dedicated professionals who can work together to meet the needs of each patient. Between all of…

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Why Maintaining an Orthodontic Blog is So Important

If you’ve found your rhythm for posting quality content on your blog on a regular basis, then you’re on the road to better SEO and…

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Using Online Ads vs Print Ads to Promote Your Orthodontic Practice

In the pursuit of generating new patients for your orthodontic practice, you may decide to create and run an ad campaign. Generally, there are two…

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What Is a Boilerplate and Why Do I Need One?

As a business, one of the essential marketing tools to have is a good boilerplate. Taking the time and effort to make it refined and…

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blogging

Everything You Need to Know About Guest Blogging

Out of all content marketing strategies available at your disposal, perhaps none is more heavily scrutinized (other than obvious black hat SEO techniques) than guest…

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Instagram Ads: Everything You Need to Know

By now, you know very well just how important social media is to your marketing strategy as an orthodontist. While the point of having a…

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How to Track Your Orthodontic Marketing Success

Your marketing endeavors for your orthodontic practice will all be in pursuit of your best ROI. So, once you’ve put in the “I” portion, it…

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Getting Your Entire Orthodontic Team Engaged in Marketing

Effectively marketing your orthodontic practice doesn’t just have to involve online marketing channels, billboards, or radio ads. In fact, effective promotion for your orthodontic practice…

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