If there ever was a perfect opportunity to promote your orthodontic practice and draw in more business, it’s National Orthodontic Health Month. The American Association of Orthodontists (AAO) has declared the month of October a time to focus on raising awareness of the importance of orthodontic health. As an orthodontist trying to grow your business, this month should be treated like your very own Black Friday. There are plenty of ways to get creative during the month of October to celebrate Orthodontic Health Month and bring in new patients.
Offer Free Exams if You Don’t Already
It may seem a little costly to open up a month-long window of free exams, but it can pay off in a big way in the long run. If you are able to use effective orthodontic sales techniques with patients in the exam room, you can end up seeing a long-term spike in regular clients. The practice itself of offering free exams also falls in line with the goal of Orthodontic Health Month, which is to get people thinking about steps they can take to improve their smile and overall oral health.
Boost Your Blog Posts Frequency
If you don’t already have a blog for your orthodontic website, this month is the perfect time to start one. If you already have one, take advantage of this month to publish engaging content focused on raising awareness of orthodontic health, such as myths about braces, the latest and best treatments, and lesser-known topics such as early orthodontics. These sorts of posts also provide useful information about orthodontics and get people interested in pursuing orthodontic treatment. Be sure to use effective SEO practices such as integrating relevant keywords and implementing link-building strategies.
Use Contests and Giveaways to Get People Excited
Giving away free exams is certainly one way to draw people in, but it may not get everyone’s attention, especially if they don’t particularly enjoy going to the orthodontist’s office. However, everyone loves the idea of free stuff. You can promote different contests and offer small prizes to the winner, such as free movie tickets, gift cards, or toys for the kids. One contest idea is having people submit healthy recipe ideas as an alternative to hard, sugary Halloween candy – the arch-nemesis of braces. For the kids, you can invite first and second graders (for early orthodontic awareness) to participate in a coloring contest, you can even find templates from AAO on their website. Another contest idea is to have people submit essays on the most important reasons to get orthodontic treatment and post the winner on social media and offer prizes.
Schools love having guest speakers come in to speak on important topics. Get in contact with administrators from your local school district to see if you or a couple staff members from your office can appear at local schools to give presentations on the importance of orthodontic health. Make the presentation exciting and something the kids can relate to, so they will tell their parents about it when they get home. It doesn’t have to be a big assembly, you can be a guest speaker in relevant classes, such as health class.
For each of these strategies, you should be using effective advertising strategies to get the word out about your promotions for National Orthodontic Health Month. Social media is an essential platform for sharing information about giveaways, discounts, and contests. It’s also a good place to promote new blog posts. Your website’s landing page should also include information about your promotions during the month of October. And don’t forget about the in-person experience at the office either. You can put up signs and special decorations informing your patients about all the exciting things happening during National Orthodontic Health Month.
This is your month, so make the most of it!
For more information on promoting National Orthodontic Health Month or other inexpensive marketing tactics, contact Ortho Sales Engine today.