When thinking about improving your orthodontic marketing, you may think it will always entail coming up with a major campaign or rethinking your entire strategy. However, there are plenty of ways you can improve your marketing today by taking some quick and easy steps.
Update Your Website
Updating your website doesn’t have to mean you come up with a new color scheme, logo, and brand voice. Website maintenance is one of the keys to boosting your SEO and keeping your website accurate. Perhaps it’s been a while since you’ve posted a blog or maybe the promotions on your homepage are now out of date.
Look through your website and update your information to provide the most useful experience for visitors. Updated and well-maintained websites are not only more appealing and useful to your readers, they also perform better in search rankings, so you can expect a boost in web traffic by making quick updates.
Follow Up with Leads
Check your contact list for the latest leads that you’ve gained. Follow up with people who provided you with their phone number, even if you already left a message. Make note of how you gained the lead, such as downloading an ebook about Invisalign, entering a contest on social media, or filling out a contact sheet form. Make the phone call relevant to them and answer any questions they may have about starting treatment.
Look at Your Analytics
You have free tools you can use from Google that make it easy to refine your marketing strategies for the future. One of the most valuable tools you can use is Google Analytics, which gives you statistics and insights about people who view your digital marketing materials. You can see how people get to your website, how they interact with your website, and where they bounce. These useful insights can help you make changes that drive more traffic to your website and boost your conversion rate. If you haven’t started using Google Analytics, you can easily set up an account and get yourself started today.
Make a Google My Business Page
Speaking of free tools from Google, another essential tool to use from Google is Google My Business (GMB). Setting up a GMB page takes minutes and automatically gives you a stronger web presence. You can include contact information, allow online reviews, post photos, and create a business description that makes more likely you’ll show up in local searches.
If you already have a GMB page, take a few minutes each week to ensure it is up-to-date as far as your contact information, photos, and promotions. You will also want to check for any reviews and respond to them accordingly.
Research New Keywords
Search engine optimization (SEO) is a key ingredient to success for your orthodontic website, and even the best keywords are bound to change. You can use free tools, like the Keyword Planner in Google Ads, Google Trends, or Keywords Everywhere, to look up which keywords are currently trending. This allows you to improve your SEO by both updating your website and making sure your keywords optimally target your audience.
By taking simple steps and finding small changes to make, you can quickly improve your marketing and increase your chances of gaining new patients.