Ortho Sales Engine https://orthosalesengine.com Where Marketing and Orthodontics Align Wed, 22 May 2019 21:17:24 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 https://orthosalesengine.com/wp-content/uploads/2019/01/ose-new-150x150.png Ortho Sales Engine https://orthosalesengine.com 32 32 Using Vehicle Graphics to Promote Your Orthodontic Practice https://orthosalesengine.com/using-vehicle-graphics-to-promote-your-orthodontic-practice/ Tue, 21 May 2019 09:26:05 +0000 https://orthosalesengine.com/?p=1945 With so much focus on SEO strategies, chat bots, and social media posts, it can be easy to let traditional marketing strategies fall by the wayside. However, there will always be room for tried-and-true marketing methods that produce results and help you gain more patients. One of the most effective marketing strategies for orthodontic practices…

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With so much focus on SEO strategies, chat bots, and social media posts, it can be easy to let traditional marketing strategies fall by the wayside. However, there will always be room for tried-and-true marketing methods that produce results and help you gain more patients. One of the most effective marketing strategies for orthodontic practices is using vehicle graphics, or car wraps.

Why Use Car Wraps in Your Orthodontic Marketing?

We don’t blame you if this idea wasn’t at the top of your list of marketing strategies to explore. Using vehicle graphics doesn’t exactly seem like a market trend, but it is a marketing method that earns results.

Think about it, you’ve likely created print marketing collateral already, such as signs, billboards, or newspaper ads. All of these mediums have value and can see great results, but these mediums also stand still. Car wraps, on the other hand, allow you to spread your message far and wide by taking your messaging on the road. This allows you to get more impressions in more places, dramatically increasing your visibility. Rather than going through the process of adding a billboard or poster in a part of town you want to reach better, you can simply take your message there by driving.

The actual cost of car wraps is also relatively inexpensive compared to other forms of marketing collateral, especially given how effective it ends up being. For example, billboards in prime locations can cost a few thousand dollars per month, while a vehicle wrap, which costs about the same, can be used as long as you’d like. So using vehicles graphics for your marketing can significantly boost your ROI.

Using vehicle graphics also helps strengthen your brand. As people around town begin to recognize your vehicle graphics, you further establish your presence in the community as a standout company and people who recognize your distinctive car wraps will to want to know more about the awesome orthodontic practice they see advertised everywhere.

Best Practices for Orthodontic Vehicle Graphics

When you decide to use a car wrap to promote your practice, keep in mind there is only so much time for people to read your messaging, unless your car is parked, of course. This means you’ll need to use your words wisely. Think about the main draws to your orthodontic practice and stick to taglines that are short and highly visible. You’ll also want to put the most important parts of your message in places that people will see most easily and for the longest period of time.

Of course, you also want branding and graphics that are eye-catching, creative, and memorable. While you would have to turn to a separate company to contract with if you chose any ordinary orthodontic marketing agency, you can turn to Ortho Sales Engine to come up with a great design for your vehicle graphics as well as other forms of marketing. We have our own in-house graphic designer who can come up with brilliant imaging and effective messaging for your car wrap, allowing you to make your advertising mobile.

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Geofencing vs. Geotargeting https://orthosalesengine.com/geofencing-vs-geotargeting/ Thu, 16 May 2019 09:18:34 +0000 https://orthosalesengine.com/?p=1941 Out of all the confusing digital marketing jargon that gets tossed around, the conflation of geofencing and geotargeting is particularly common. Both involve targeting potential customers through paid advertisements in a specific area, but they greatly differ when it comes to their methods and purposes. Geofencing When it comes to getting certain people to see…

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Out of all the confusing digital marketing jargon that gets tossed around, the conflation of geofencing and geotargeting is particularly common. Both involve targeting potential customers through paid advertisements in a specific area, but they greatly differ when it comes to their methods and purposes.

Geofencing

When it comes to getting certain people to see your paid ads, geofencing helps you isolate your ads to specific locations. Geofencing refers to creating digital barriers around the areas you want to place your ads. You can do this by using GPS or IP addresses of web users in your local area, making sure your ads show up where you want them to on people’s computers, laptops, phones, and tablets. The reason the term includes the word “fencing” is because you can highly control the radius in which your ads appear.

While this strategy relies solely on physical location, it can be used very strategically. For instance, if you want to gain more college students at your practice, you can geofence around your local college campus. You can also create geofenced ads near your competition that highlight the ways your practice stands out. By doing this, you can give people who may need to drive a little further to get to your practice a reason to choose you over the closer option.

Geofencing is typically relatively small in scope and is meant to reach a very specific spot on the map. While it is highly effective for increasing visibility where you want, it is also relatively involved and expensive compared to some other strategies.

Geotargeting

Whereas geofencing uses precise targeting based on physical location alone, geotargeting reaches consumers by using location along with other factors like demographics, behaviors, and interests. So rather than isolating consumers based on location, you are isolating based on the type of consumer. Location is still a factor in geotargeting, although instead of picking a specific location and creating a designated radius, you are casting a larger net over your local target market area. For instance, instead of targeting a neighborhood, you might target an entire town or quadrant of a big city.

The benefit of geotargeting is it allows you to attract a patient who might be a be able to choose a closer orthodontist, but who also wants to choose an orthodontist with a good military discount. Or, you can specifically target young professionals who may be interested in Invisalign.

Both geofencing and geotargeting have their uses for orthodontic practices, but different types of orthodontic practices can benefit more from one or the other. The key is to pay attention to your marketing analytics along with your client history to see where it is you could benefit from growth. The type of niche market you appeal to can also have an effect on which strategy works best for your practice. If your specialty is early orthodontics, you may want to geotarget parents. If you offer affordable payment plans, you could geofence in lower-income regions. By doing some self-exploring and going through some trial and error, you will discover which strategy works best for your practice.  

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8 Orthodontic Marketing Strategies You Need to Be Using https://orthosalesengine.com/8-orthodontic-marketing-strategies-you-need-to-be-using/ Wed, 15 May 2019 12:04:09 +0000 https://orthosalesengine.com/?p=1943 Your new patients are out there, and you’re going to bring them in! Every orthodontic practice can benefit from trying out new marketing strategies to gain new patients. Here are some of the most essential orthodontic marketing strategies your practice should be using. 1. Blog Consistently Establishing a blog and keeping up with a routine…

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Your new patients are out there, and you’re going to bring them in! Every orthodontic practice can benefit from trying out new marketing strategies to gain new patients. Here are some of the most essential orthodontic marketing strategies your practice should be using.

1. Blog Consistently

Establishing a blog and keeping up with a routine posting schedule is one of the most effective inbound marketing strategies for orthodontic practices. By posting helpful blogs with information about orthodontics, you can continue to educate current patients and establish trust with non-patients. Using blogs strategically with targeted SEO keywords and link-building strategies also helps people to find your website in the first place for more searches, elevating your visibility.

2. Use SEO to Educate

Speaking of SEO, your page should be filled with headlines, product and service descriptions, and other content that communicate the heart and soul of your orthodontic practice while integrating the right keywords. Make sure your messaging is clear and includes your target market location frequently.

3. Build an Email List

When people find your website through strategic SEO implementation and blogging, you should make it easy to find a sign-up list for emails. You can also provide incentives to get people to sign up for emails, such as getting a helpful brochure through email.

4. Send Effective Emails

When a potential patient signs up for email, you should segment them into a list based on what they indicated they are interested in. Be sure to create targeted email campaigns that are relevant to their interests so they feel personalized rather than spammy.

5. Be Seen and Interact with Patients on Social Media

Social media is a massive way to gain visibility among your potential patients. It’s also very helpful that social media is an interactive platform, giving you a chance to engage and build relationships with potential patients. You can also use social media as another great source for reviews, such as Facebook recommendations.

6. Create Contests

Putting in little effort to win a prize? Sign me up! Contests create compelling incentives for non-patients to do some marketing work for you. By offering a prize for people who tag a friend on Instagram, provide contact info, or stop by your office, you can sit back and watch your visibility grow.

7. Create a Call List

Somewhat old-fashioned, but highly effective if done right, calling leads can be a quick route to creating new patients. Phone calls are most effective when you have a warm lead, especially if you were able to gather some information from them. If you follow up offering to provide more information or a promotional price on a treatment they inquired about, they will likely be pleasantly surprised and see more of a reason to choose your practice.

8. Use a Chat Feature

Having a chat feature orthodontic patients and prospects can use to quickly get answers to questions is one of the best newer marketing strategies you can implement. It’s incredibly convenient and creates a positive experience helps your practice stand out. By providing information in real time, you can provide answers before competing practices, making it more likely the potential patient will choose your practice.

Your new patients are just around the corner. Introduce these strategies into your marketing and watch your sales grow!

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How to Recession-Proof Your Orthodontic Practice https://orthosalesengine.com/how-to-recession-proof-your-orthodontic-practice/ Thu, 09 May 2019 15:27:37 +0000 https://orthosalesengine.com/?p=1924 The bulls and bears will continue to duke it out as long as the stock market exists, but you don’t want these economic fluctuations to affect your practice any more than necessary. Having a solid plan in place can smooth out the ups and downs and allow you to focus on your patients, current and…

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The bulls and bears will continue to duke it out as long as the stock market exists, but you don’t want these economic fluctuations to affect your practice any more than necessary. Having a solid plan in place can smooth out the ups and downs and allow you to focus on your patients, current and new.

Here are some tips to keep your practice profitable.

Keep Marketing

It can be tempting to stop your marketing efforts when things are really good, and when things are looking bad. It can seem redundant to be marketing yourself when business is booming, and marketing can seem like the easiest thing to cut if the budget gets tight.

The best thing you can do for your practice is to keep your marketing plan on track, regardless of the economy.

Stockpile Leads When the Economy Is Strong

It is said that leads need to be touched at least seven times before they become customers. This also translates to patients. If you wait until your patient load lessens because the economy has dipped to ramp up your marketing efforts, you could be waiting months before your leads become new starts.

Using contests and lead magnets to collect contact info on prospects when your practice is busy gives you more time to reach out to them numerous times before you really need them to fill your chairs. Spend your ad dollars on pay-per-click and other online advertising to reach a larger audience while the economy is good, then when things slow down, you’ll have warm leads to turn into new starts by continuing to nurture them through social media posts, emails, and follow-up calls. You may even be able to find someone to help make sales calls on a commission-only basis if you have too many leads for your regular staff to handle.

Keep Your Website Updated, Optimized, and Mobile-Friendly

There’s nothing worse than turning to your website when you really need it, only to find it is outdated, not user-friendly, or even non-functional. Use good economic times to make major upgrades to your website, like adding new pages, increasing speed, reviewing SEO for the entire site, revamping all of the content, and converting it to a mobile-friendly version, to ensure it is working its hardest for you when you really need it. You can even have extra blog posts written to save for a rainy day.

When that rainy day arrives, your website will be ready to work for you and you’ll have blog posts that can be shared to keep your website content fresh without breaking the bank. You can also continue to make small changes, such as updating staff pages or adding information here and there on existing pages.

When the Economy Decreases, Increase Your Customer Service

Going above and beyond in your customer service doesn’t cost you more, and it can mean the difference between a patient recommending you to their friends and them not saying anything and having that potential patient go elsewhere.

Promise little-to-no-wait appointments and offer a small gift card to those who have to wait more than 10 minutes. Research a patient’s insurance options during their initial consultation so they know what is covered before they leave. Take a minute to stop and see each patient or their parent even if their appointment can be handled by someone else on your team. These small gestures can add up and lead to referrals without adding to your budget.

A slowing economy or downturn in the market is nerve-wracking for anyone, but the effect is magnified even more for people like you who own their own practices. Making the most of the bull markets and continuing to work through the bear markets will ensure you have a steady stream of patients – and income.

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Getting the Most out of Your Non-Patient Emails https://orthosalesengine.com/getting-the-most-out-of-your-non-patient-emails/ Thu, 09 May 2019 09:35:57 +0000 https://orthosalesengine.com/?p=1914 Getting potential patients to sign up for your email list is a feat to be proud of, but where do you go from there? After all, you’ve just gained entry into someone’s inbox, so you don’t want to waste your opportunity. By strategizing wisely, you can get the most out of your email marketing campaigns…

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Getting potential patients to sign up for your email list is a feat to be proud of, but where do you go from there? After all, you’ve just gained entry into someone’s inbox, so you don’t want to waste your opportunity. By strategizing wisely, you can get the most out of your email marketing campaigns and turn those leads into new patients.

Segment Your Email Lists

As soon as you are able to gather someone’s email address, place that email address into a segmented email list. This will be the key difference between making your emails spam and making them feel personally relevant to your potential patients. For instance, if a potential patient expresses an interest in treatment for adults when signing up for your email list, they likely don’t want to hear about WildSmiles; they’d probably rather hear about Invisalign. Segment your email addresses into lists based on how the email address was gathered, the information provided, and what links they have clicked in previous emails. Speaking of spam, promotions can often get lost in spam boxes, so be sure to include a call to action in your emails to move them from a spam folder to an inbox.

Create Targeted Campaigns

Now that you have your segmented lists, create targeted campaigns relevant to the interests of your potential patients. For people who indicated they have kids, send out newsletters about how to make braces fun for kids, signs kids may need early orthodontics, and other relevant topics to encourage them to bring their kids to your office. Or, if you know your prospect is in college, send an email highlighting why braces are perfect for college students.

Your emails should always include clearly visible links to your orthodontic practice website that are relevant to their interests and your campaigns. You should also include links to your social media profiles to grow your following and routes of exposure to potential patients.

And while you should avoid mass, generic emails as much as possible, you should have default emails that are ready to send out if you weren’t able to gather information on a potential patient when you got their email address. These emails should make it clear you want to learn more about them to provide personalized service, such as an email that invites the potential patient to fill out a survey about what type of treatment they are interested in.

Use Analytics to Refine Your Campaigns

Once your email list is up and running and your targeted emails are being sent out, you don’t want to just sit and wait to see what happens. You can proactively see how your email campaigns are performing by using analytics. Convenient services, such as Hubspot, are available for you to get an inside look at which emails are being opened, what links are being clicked, and how people are interacting with your emails. This allows you to see which campaigns are working and which ones you should change. From here, you can pivot your strategy to create better email campaigns to turn prospects into patients.

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Creating an Effective Contest for Your Practice https://orthosalesengine.com/creating-an-effective-contest-for-your-practice/ Tue, 07 May 2019 09:27:37 +0000 https://orthosalesengine.com/?p=1912 There are plenty of great strategies to promote your orthodontic practice and drive growth. From implementing effective SEO strategies to making quality signs outside your office, there are many ways to make your orthodontic practice more visible in your community. One of the more well-known strategies that can provide surprisingly rapid growth is creating an…

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There are plenty of great strategies to promote your orthodontic practice and drive growth. From implementing effective SEO strategies to making quality signs outside your office, there are many ways to make your orthodontic practice more visible in your community. One of the more well-known strategies that can provide surprisingly rapid growth is creating an effective contest.

Why Create a Contest?

Everyone loves free stuff, and taking advantage of this fact can be a powerful driver of growth for your orthodontic practice. Small businesses that create contests often see major growth in their social media followers, email lists, and subsequently, new patients. The chance to win something without having to spend money is a major draw that will always gain attention – if done right, that is.

Using contests and giveaways also gives you a chance to sit back and relax while other people do marketing for you. Effective contests involve having followers share a link or tag a friend to win, allowing you to take a seat in your favorite chair and sip some tea while your visibility dramatically increases.

You also get a chance to learn about your current patient base by interacting with conversations surrounding your contest and requesting feedback as part of the entry process.

Determine the Goal of Your Contest

Before you start brainstorming ideas for your contest, make sure your goals are clearly defined and that by achieving those goals, you will ultimately gain more patients. Do you need more followers on a specific social media platform? Are you hoping to grow your email list? Your contest should be created with a specific part of your marketing plan in mind.

Once you have a clear goal in mind, such as getting more people in your office or more social media followers, you can start thinking about your contest strategy. Your goal will have an influence on the type of contest you end up running.

For instance, if your goal is to get more people through the door, you can create a contest that involves people coming into your office. A classic example is filling a jar with small items, such as a bunch of little tubes of toothpaste or jelly beans, and offering a prize to whoever guesses the quantity in the jar the closest. If your goal is to gain more followers in social media, offer a giveaway for users who tag their friends or share one of your posts.

Make Contest Rules Clear and Offer a Prize

Make the contest entry rules clear and create as few barriers as possible for people to enter to maximize engagement. People may not want to fill out a form in order to win a gift card to a store, but they may be willing to take a second to tag a friend for that prize.

Of course, you’ll also want to think of an exciting prize to offer. Leveraging certain times of the year can make this strategy more effective since people will be more excited about winning certain prizes. For instance, if the Fourth of July is coming up soon, have a grilling kit, or even a grill, as your prize. You’ll want to make your prize something that makes the contest entry worthwhile but you also don’t want to make your prize too good. For instance, it may not be worth offering free braces to a patient just to gain a few more followers on Instagram.

So start brainstorming at your office about where you’d like to grow and come up with a creative contest will send your new patient numbers soar!

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Do Your Orthodontic Practice Signs Attract Patients? https://orthosalesengine.com/do-your-orthodontic-practice-signs-attract-patients/ Tue, 23 Apr 2019 12:19:56 +0000 https://orthosalesengine.com/?p=1786 We are living in the digital age, and have been for some time now. Many businesses, including orthodontic practices, are focusing more and more attention on various forms of digital marketing collateral. Marketing strategists are right in making this shift since so much interaction and commerce happens in the digital space. However, orthodontic practices that…

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We are living in the digital age, and have been for some time now. Many businesses, including orthodontic practices, are focusing more and more attention on various forms of digital marketing collateral. Marketing strategists are right in making this shift since so much interaction and commerce happens in the digital space. However, orthodontic practices that neglect traditional marketing techniques will end up missing out on new patients. One of the most effective traditional marketing materials is the use of signs.

Why Signs Are Important

With so much of our lives happening in front of a screen these days, it’s easy to forget there are people driving and walking right outside your door. Having effective signage is a great way to establish your presence where you’re located, which can be a powerful tool for long-term success.

Some people may not be looking for an orthodontist quite yet, or have only just started thinking about seeking treatment for themselves or their kids. Having attractive signs is a way to bring your business into their awareness before they even begin searching online.

Having effective signs also puts your messaging in the middle of where people conduct their daily lives, giving you another type of exposure.

How to Make Effective Signs

When it comes to making good signs for your orthodontic practice, being clear and concise is everything. This is the truest of signs that are visible from the road. Every orthodontic office may be different in terms of how visible it is from the roadway. If your office is tucked around a corner, invest in lawn signs that drivers can see driving by and walkers can easily spot. Be sure to check the local laws and make your signs are as large as allowed to maximize their visibility. You should also hang up signs on your windows, both for people who walk up to your office and for people driving by.

Generally speaking, you should have two types of signs: one for drivers and one for walkers. Signs for drivers will need to be very concise and readable within a few seconds. The number of words should very minimal to make sure drivers can safely read the whole thing in a quick glance. Stick to ultra-clear calls to action and selling points like “Get Free Assessments Here” or “We Offer Invisalign.” Both of these give people a reason to choose your office without displaying a full manifesto.

While many people think using all capital letters to makes a message more visible, it actually ends up making signs less readable. People tend to read faster when they can distinguish the shape of a word that is spelled with both uppercase and lowercase letters. Keep your sign on-brand as much as possible, but make sure there is plenty of contrast between the words and the background. Adding a border around the words helps make signs more readable as well.

Orthodontic Signs for Walkers

For people passing by on foot, your signs should still be concise, but you can afford to include more information, such as details about any awards you have won or unique products you offer. These signs work well when they include an attention-grabbing headline, a short sub-header that explains what you’re highlighting about your practice, and a clear call to action. Don’t overload your windows with signs, but include them on multiple sides of your office if you have them.

Creating clear, on-brand signs for people who encounter your practice when passing by can be a great addition to your marketing strategy and can get you those extra new patients.

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Creating a Reasonable Social Media Policy for Your Practice https://orthosalesengine.com/creating-a-reasonable-social-media-policy-for-your-practice/ Thu, 18 Apr 2019 12:04:05 +0000 https://orthosalesengine.com/?p=1784 As digital marketing strategies continue to grow in importance for small businesses, so does the importance of using social media. Orthodontic practices are no exception to this and have a lot to gain from using social media for marketing. Given the high level of professionalism that goes with orthodontics and the sensitivity that comes with…

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As digital marketing strategies continue to grow in importance for small businesses, so does the importance of using social media. Orthodontic practices are no exception to this and have a lot to gain from using social media for marketing. Given the high level of professionalism that goes with orthodontics and the sensitivity that comes with providing medical services for patients, your practice should have a detailed and clear social media policy.

Reasons to Have a Social Media Policy

Creating consistency throughout your social media pages is always helpful, but there are also far more serious reasons to have a clearly laid out policy. Your social media presence is a major part of your reputation as a practice, so you should take great care to maintain that reputation through each social media page. Given how quickly missteps, gaffs, or offensive posts can spread online, having a clear revision and review policy for every post is essential. Also, since orthodontic practices are subject to HIPAA laws, your social media policy can help protect your practice from running into any legal issues.

What to Include in Your Social Media Policy

To start out, know that you will want to create two sections for your social media policy: one for the office account and another for personal employee accounts. This is because your reputation can be affected by your employee’s social media profiles and potential legal issues could arise depending on what your staff members post on their personal accounts. There will be some overlap between these two sections, but you’ll likely find your office social media policy includes more sections.

Both sections should outline clear expectations when it comes to appropriate content. Right off the bat, it should be made clear that posts containing discriminatory or bigoted language, threats, promotion of illegal activity, harassment, or similar content are unacceptable. It should also be made clear that photos of patients or any information about patients can’t be shared without a consent form on the office accounts or personal accounts. In your policy, you also need to address the proper methods for getting permission from and giving credit to other profiles when you share their content on your social media accounts. This goes for both the office accounts and personal social media profiles.

You can also have your staff members include disclaimers on their social media profiles making it clear their posts don’t necessarily reflect the views of the office they work for. This will help with reputation management for your practice while providing a legal and public relations safety net.

When it comes to managing your social accounts for your office, you’ll want to include clear guidelines for appropriate content beyond barring hate speech and harassment, such as prohibiting profanity or content that is considered off-putting (such as graphic medical images).

Managing Social Media for Your Practice

If you don’t have any one person dedicated to managing your social media, which often happens with an orthodontic practice, it’s best to give certain roles for social media to different staff members. For instance, one staff member could be in charge of photos and editing, another could be in charge of dealing with legal matters, and another could be tasked with responding to comments and engagement  You’ll also want to have someone who reviews and revises each post as well. Creating these roles can help streamline the process of posting to social media and avoid security and legal issues. Another option is to have a third party who is familiar with orthodontic marketing handle your social media.

Once you have a clear social media policy for your orthodontic office, be sure to go over it with each staff member so they fully understand their role and how they can help grow and maintain your office’s positive social media presence.

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The Best Ways to Market Your Small-Town Orthodontic Practice https://orthosalesengine.com/the-best-ways-to-market-your-small-town-orthodontic-practice/ Wed, 17 Apr 2019 14:02:37 +0000 https://orthosalesengine.com/?p=1782 If your orthodontic practice operates in a small town, you might be thinking marketing is somewhat irrelevant for you. After all, you could be the only orthodontic practice in town and have relatively little competition nearby. However, marketing always has its uses, no matter where you are. Your town could experience growth and new practices…

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If your orthodontic practice operates in a small town, you might be thinking marketing is somewhat irrelevant for you. After all, you could be the only orthodontic practice in town and have relatively little competition nearby. However, marketing always has its uses, no matter where you are. Your town could experience growth and new practices could open up to create more competition. Or if you are the first orthodontist open an office in your town, you need to make your practice known.

Join Your Local Chamber of Commerce

When it comes to marketing an orthodontic practice in a small town, community matters. Small towns tend to have a strong sense of togetherness, so you need to tap into this to connect with your prospects. One of the best ways to become an active part of your community is to join the chamber of commerce. This is a good way to show your potential patient base you are serious about serving your community and that your values align with the values of your town.

Being a member of the chamber with other community leaders is also a fantastic way to foster great business relationships. When you are surrounded by local influencers, you optimize your chances for being recommended by word of mouth. Plus, those people you serve on the chamber with are likely to choose your practice when anyone in their family needs braces.

Involve Yourself in Community Events

Make a point to attend community events as much as you can to further establish your involvement and commitment, and to create more networking opportunities. Some community events, such as seasonal festivals or farmer’s markets, will have sponsorships that allow you to put up a sign or be mentioned in the announcements throughout the event. If businesses are invited to set up booths, come armed with giveaways that appeal to both kids and adults and engage with as many people as possible. If you are looking to gather contact information, offer a chance to win a larger prize for those who are willing to give you their email address or phone number.

Making visits to your local schools is another effective and inexpensive way to connect with your target market. Many schools have processes in place to ensure the safety of their students, so contact someone in administration in advance to take care of any necessary background checks or paperwork. Be sure to have something fun with your logo on it for the kids and a brochure they can take home to their parents.

Make Use of Business Cards

A common practice that still exists, especially in small-town markets, is to exchange business cards. Have a small stack of business cards with you when you attend meetings, events, or networking opportunities. You can also have a section of business cards at your reception desk from various local businesses and ask these companies to display your business cards in return.

Don’t Neglect Online Strategies

While personal and community-focused marketing strategies take on great importance in small communities, your online presence will always be important. Local SEO will be important to focus on since you will be likely to rank well if you have little competition. If you’re a member of the chamber of commerce, it will also be easy to get your practice listed on local online directories.

Keeping your website updated with consistent blogs posts will be important for SEO and engaging your audience. Having a social media presence is also a great way to connect with people in your area. Facebook in particular is a great platform to be on in a small town, especially with the introduction of recommendations as the primary reputation management system for business profiles.

No matter the size of your local market for your orthodontic practice, Ortho Sales Engine has solutions to help you refine your marketing, get more patients, and experience unprecedented growth. Contact us today to see how we can help your practice thrive.

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