Ortho Sales Engine https://orthosalesengine.com Where Marketing and Orthodontics Align Mon, 24 Feb 2020 18:51:26 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 https://orthosalesengine.com/wp-content/uploads/2019/01/ose-new-150x150.png Ortho Sales Engine https://orthosalesengine.com 32 32 Media Buying for Your Orthodontic Practice https://orthosalesengine.com/media-buying-for-your-orthodontic-practice/ Tue, 25 Feb 2020 09:15:56 +0000 https://orthosalesengine.com/?p=2353 Media buying is the act of purchasing real estate or inventory where advertisements can be placed. More traditional forms of media buying include purchasing billboards, radio advertisements, television spots, and print advertisements in magazines and newspapers. With the evolution of advertising in the digital era, media buying requires more research to determine the best venue…

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Media buying is the act of purchasing real estate or inventory where advertisements can be placed. More traditional forms of media buying include purchasing billboards, radio advertisements, television spots, and print advertisements in magazines and newspapers. With the evolution of advertising in the digital era, media buying requires more research to determine the best venue for advertising your orthodontic practice.

Digital Platforms Provide More Results

Online magazines, blogs, social media, and websites are now options for advertising. Unlike traditional media, with digital platforms you can learn more about the demographics of the audience you’re reaching, and at the conclusion of the campaign, ask for specific results about how successful your advertising was in reaching your target audience.

Research the Best Venues for Placement

When you are purchasing advertisements, there are several things to consider as an orthodontist. First and foremost, you’ll need to research the best venues for your ad placement. The biggest factor for determining where you will buy advertising is your target audience. After all, it’s not enough just to invest in advertisements; they need to be strategically placed in front of the right people.

Who Is Your Target Audience?

Are you hoping to reach new patients in a particular geographical region of the area you serve? Or are you more concerned with reaching a specific age group? The good news is, with the internet, there is more research than ever about how to reach your designated audience. Before you enter into any kind of media buying agreement, it’s important to understand your key objectives and goals. Then you can select what media channels you want to invest in.

If your new client basis consists mostly of adolescents, perhaps one way to grow your business is to reach the parents of your current and former patients. Researching the demographics of social media platforms will reveal where that age group is the most active. From there, you may make the decision to place advertisements on Facebook or Instagram. If you are trying to target a specific geographical area, perhaps your research will entail identifying what radio station people in that area listen to most often.

Budget Appropriately

Generally, a media buying strategy will include more than one channel, but it depends on your budget. In the past, it was typical for orthodontists to purchase space on a billboard for thousands of dollars. Today, those thousands of dollars may be better invested across many different digital channels, which can be purchased much more affordably.
If you purchase advertising space on a website, the price for that inventory is determined by several different factors. The media company you are purchasing from will explain the differences in the prices based on where the ad is placed on the page, how many pages of the website the ad will appear on, how large the ad is and how many days the ad will run for. They will also provide you with information about how much traffic the website receives and the website’s user demographics.

There is also the option of mixing traditional and digital media. Of your total marketing budget for the year, perhaps you will put 40% toward social media, 25% in billboards, 15% in mobile ads and the rest in radio. Making this decision will require a proper analysis of your goals, your audience, and your budget.

Ask for Results

At this point you are ready to connect with the appropriate media vendors. But your job is definitely not over once you’ve purchased your advertisements. As mentioned before, media buying is not enough. Your ads need to be placed in front of the right people. This is why you need to ask for the results of your campaigns. Who clicked on your ad? Who visited that website? Who actually listened to the radio station when your ad was airing? Based on the information provided to you, you may decide to pivot your media buying strategy in the future.

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Improving Your Practice’s Yelp Rating Isn’t As Easy As You Think https://orthosalesengine.com/improving-your-practices-yelp-rating-isnt-as-easy-as-you-think/ Thu, 20 Feb 2020 15:53:32 +0000 https://orthosalesengine.com/?p=2350 As a small business owner, you understand better than most people how one negative Yelp review can have a real impact on your rating, and even worse, the reputation of your practice. Although it isn’t easy, there are things you can do to improve your practice’s Yelp rating over time. It won’t happen overnight but…

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As a small business owner, you understand better than most people how one negative Yelp review can have a real impact on your rating, and even worse, the reputation of your practice. Although it isn’t easy, there are things you can do to improve your practice’s Yelp rating over time. It won’t happen overnight but if you are intentional, you can control what shows up in your Yelp feed so when someone searches for your business, the first thing they see is an honest, positive review from a real patient. Here are four ways you can improve the Yelp review of your orthodontics practice.

Emphasize Positive Reviews From the Start

Yelp’s algorithm filters a business’s reviews over time. It may be that some of your practice’s positive reviews are stuck at the bottom of your page. Sometimes Yelp hides (or filters) reviews because the algorithm thinks they are not real reviews or because the algorithm determines they are not influencing your overall profile rating.

Unfortunately, genuine, positive reviews from your patients can be subject to this filtering practice and become hidden. In order to “release” these reviews, you can follow the profiles of the patients who left the reviews. One way Yelp tries to determine if a review is genuine is by looking at the profile of the reviewer. If they have more followers, or you follow them back, their review may become visible again.

If this doesn’t work, you can send a message to the patient who left the review and see if they are willing to update the review. This can also result in the review showing up on the main page of your business again.

There is also the possibility of providing guidelines to your patients who want to write reviews for your practice. Here are three best practices for improving how legitimate your reviews appear:

  1. Add a profile picture. Profiles that include images make a user look more engaged.
  2. “Check-in” on your mobile phones from a few local businesses. This will signal to the Yelp algorithm that you are a real person.
  3. Post reviews frequently. The more reviews your profile includes, the more likely your reviews will be seen as credible and appear on the main page of businesses.
Reach out to Your Connections

It seems pretty straightforward, but if you haven’t reached out to your friends and family (your biggest fans from the start!) for positive reviews, you should start there. You can easily add more positive content to your business’s page this way. Ask your friends and family to talk about specific parts of your practice, like your reputation for having great customer service or for providing affordable payment plans.

Think about the biggest concerns your potential patients have that might cause them to seek out the advice of your former and current patients. Positive reviews can do a lot to counteract that one negative review on your page.

Ask Your Former Patients and Vendors

Is there a family you’ve worked with for many years, perhaps providing braces for all of their kids? Maybe they tell you in person how much they appreciate you. Those words could easily be translated to an online Yelp review. Word-of-mouth marketing is different in the 21st century; the way you tell your neighbor about a positive experience you had is not by stopping them in the street. Now, you go online to tell your friends.

You can also reach out to your vendors and ask them if they can write about their experience working with you as a vendor.

Update Your Yelp Profile

Make sure your Yelp profile includes accurate, up-to-date information about your business, including your address, phone number, and pictures of the inside and outside of your practice. Add tags to your profile to make it easier for people to find you when they search for you. The easier it is for people to find you on Yelp, the more likely they’ll leave a review. In addition, the easier it is for them to contact you, the more likely they’ll become new patients who are so satisfied with their experience they’ll want to leave you a positive review, too.

You can also order a Find Us on Yelp sticker. Yelp will ship their stickers to any U.S. business, in addition to adding a virtual badge to your website.

The reality is a Yelp business profile can affect your business. Because negative reviews tend to stand out more, you might have perfectly satisfied patients whose recommendations get overlooked as a result of that single one-star rating. Your Yelp page needs to have positive reviews if you are going to attract new patients. The good news is there are steps you can take to make your Yelp page reflect the high-quality service and results your orthodontics practice is known for.

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What Your Office Decor Says About Your Orthodontic Practice https://orthosalesengine.com/what-your-office-decor-says-about-your-orthodontic-practice/ Tue, 18 Feb 2020 14:24:08 +0000 https://orthosalesengine.com/?p=2348 Getting braces is a life-changing experience. Most patients are aware of this and will likely have some level of anxiety about beginning the treatment process. As an orthodontist, there are many ways you try to ease the anxiety: You work hard to educate patients, answer all their questions, and all the members of your staff…

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Getting braces is a life-changing experience. Most patients are aware of this and will likely have some level of anxiety about beginning the treatment process. As an orthodontist, there are many ways you try to ease the anxiety: You work hard to educate patients, answer all their questions, and all the members of your staff are friendly and courteous. But have you ever thought about what the decor in your office says about your orthodontic practice?

Your Office Decor Reflects Your Personality

Painting your walls, reupholstering your chairs, purchasing artwork. These might seem like frivolous, cosmetic investments. However, the appearance of your office is going to factor into every patient’s first impression. It’s in your best interest to create an environment that’s warm and inviting, and for your office design to reflect the personality of you and your staff. No one wants to stare at blank, beige walls, listen to barely-audible elevator music and sit in a stiff armchair when they are nervous. If your patients can immediately feel the human side of your practice, they will feel more at ease.

Modern Design Equals Modern Technology

Your decor can also instill a sense of confidence that you are on the cutting edge of technology. If you walk into an office and the decor makes you feel like you time-traveled to the 1970s, you might also start to worry it’s not just the wood paneling, floral curtains, and shag rugs that are stuck in the past. If your office has a modern appearance, your patients are more likely to trust you are also using the most modern treatment methods as well. Of course, the most important thing is making sure your office is functional. But it’s possible to create an environment with a workflow conducive to your staff and an ambiance that makes patients feel comfortable.

Are Your Decorations Kid-Friendly?

If you are trying to attract kids or teenagers to your office, you should try to make your office feel like someplace they want to hang out. Installing TVs, purchasing iPads or other tablets, and hanging posters for popular television shows are all ideas to make your office more kid-friendly. If your teenage and younger patients enjoy visiting your office, they are more likely to show up for all of their appointments. If your office is lacking in technology or decor that reflect current trends, you may be inadvertently sending a message to younger patients about your preferences.

How Design Choices Impact Patients’ Moods

When choosing the interior design in your office, here are some things to consider:

  • Many medical offices decorate in beige, blue, or brown because in moderation, they can have a calming effect.
  • Complementary colors create balance and are visually appealing. Try combining reddish-oranges with blues, for example.
  • Sufficient lighting can help prevent a space from feeling cramped or gloomy. Light from several directions will brighten the room, and as much as possible, use natural lighting from windows.
  • Stiff, hard chairs will make the waiting time seem much longer. Make sure the chairs in your reception area are comfortable.

One of the easiest ways you can make an office more cheerful is to incorporate images of the most important part of your practice: your patients! Try adding a bulletin board in your reception area with before and after photographs, or thank you notes and cards from patients. No matter how you choose to decorate your office, the most important thing to consider is whether or not it improves the experience of your patients.

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Proven Public Relations Tactics for Your Practice https://orthosalesengine.com/proven-public-relations-tactics-for-your-practice/ Fri, 14 Feb 2020 09:00:19 +0000 https://orthosalesengine.com/?p=2343 Marketing your orthodontic practice is a crucial part of reaching your audience, but it’s important not to overlook public relations (PR). When you implement essential proven PR techniques into your communications strategy, you’ll set your orthodontic practice up for continued success. What Is PR? PR is closely related to marketing with some key differences. Both…

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Marketing your orthodontic practice is a crucial part of reaching your audience, but it’s important not to overlook public relations (PR). When you implement essential proven PR techniques into your communications strategy, you’ll set your orthodontic practice up for continued success.

What Is PR?

PR is closely related to marketing with some key differences. Both involve strategic messaging targeted to your audience, but the overall purposes of each are different. When you do any kind of marketing, your goal is to boost sales and grow your profits. Because of this, your marketing plan will include a specific goal for sales growth or some kind of conversion.

On the other hand, the goal of PR is to create and maintain a good reputation in your market. It’s more of a blanket term that describes any kind of communication or messaging from a business. So, not all PR is marketing, but all marketing is PR.

In the end, having a good reputation will help drive sales, but PR is much deeper than that. Good PR will help establish your orthodontic practice as a positive presence in the community while making your values known.

Here are some essential and proven PR strategies for success.

Community Relations

This strategy is especially important as a small business and will be essential in smaller communities. Tactics that will help build your relationship with community partners include joining the chamber of commerce, donating to charities, and sponsoring community events. Get to know businesses around you and figure out ways you can help each other out, like hanging up posters or leaving business cards for customers to take.

Social Responsibility

Participating in charities also falls under this category as it demonstrates your commitment to doing good in your community. While social responsibility PR concerns are typically more volatile for larger corporations, it’s always a good thing to focus on with your orthodontic practice. Other good practices that fall into this category are things like offering discounts to veterans and offering payment plans that are affordable to all kinds of patients.

Media Relations

Get in contact with your local news outlets to build positive relationships. If you can get positive news coverage, it’s essentially free marketing for your orthodontic practice. Getting connected with local news outlets also allows you to have contacts for press releases, which keeps the public informed about your practice while also providing free promotion.

Social Media

For most companies, no matter how large or small, social media has become a major player when it comes to PR, perhaps even the most important. Social media presents a unique opportunity to continually build your brand and enhance your reputation while also acting as a channel for direct promotion. Many of your posts on social media should be aimed at boosting ROI, but you should also focus on creating quality content that speaks your values and creates positive interactions with your audience.

By integrating these PR strategies into your communications plan for your orthodontic practice, you’ll be able to enjoy a solid reputation and reliable growth.

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Top 5 Things That Should Be on Every Orthodontist’s Website https://orthosalesengine.com/top-5-things-that-should-be-on-every-orthodontists-website/ Thu, 13 Feb 2020 15:56:54 +0000 https://orthosalesengine.com/?p=2341 It’s no surprise that people search for medical providers, including orthodontists, online first. While they might glance at the reviews for your practice, they’ll need to be able to find your website, and once they’ve entered your site, be able to locate what they’re looking for quickly and intuitively. If your website is well-designed with…

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It’s no surprise that people search for medical providers, including orthodontists, online first. While they might glance at the reviews for your practice, they’ll need to be able to find your website, and once they’ve entered your site, be able to locate what they’re looking for quickly and intuitively. If your website is well-designed with your patients in mind, it will include these five things.

1. Easy Navigation

Your patients trust you are using the latest technology in your orthodontic practice. But if your website is hard to understand and looks like it’s from 20 years ago, this is going to be a potential patient’s first impression of your practice. Today, your website is your business card, and you don’t have very long to get someone’s attention. Make sure your website has a practical design that is conducive to all users.

If people can’t find a phone number or contact form to set an appointment or get more information, they will likely move on to the next website in their search results. Research conducted by Chartbeat, a company that provides data and analytics for digital publishers, shows the average person is active on a webpage for less than 15 seconds.

2. Visually Appealing

Your website is not only your business card, it’s also your storefront. A potential patient is going to visit your website before they ever drive across town, walk into your business and take a tour of your office. How do you want to present your practice? Your website should be beautiful and practical. Think about how you can add a dash of your personality and your values to the website for your orthodontic practice.

3. About Us Page

Imagine a potential patient walking in the door to your practice. How are you going to introduce yourself? The “About Us” page on your website is where you can (figuratively) shake the hands of the parents who are looking for a kind and honest orthodontist for their child. It’s where you can showcase the human side of your business. Make sure you include your credentials and any awards your practice has received to build trust with your patients. It’s important to show potential patients you’ve experienced success over the years and that your practice has a history.

4. Professional and Customer Reviews

Potential patients will be able to locate reviews of your business online, perhaps on Google Maps, Yelp or Facebook. But you can also include reviews on your website, especially if you’ve ever had a professional organization review or certify your business. You can ask patients directly for testimonials. (Offering a gift card in exchange for their time or entering them in a giveaway is a good practice for incentivizing them to spend the time to write a positive review).

You can also search Yelp, Facebook, and Google for reviews and include excerpts of existing reviews on your website. A glowing recommendation from a credible figure in your community is like a word-of-mouth recommendation that travels at the speed of the internet!

5. An FAQ Section

Potential (and existing patients) are going to have questions. A comprehensive FAQ page can include questions you frequently end up fielding over the phone, in person, or via the contact form on your website. You can also detail the most frequently asked questions about all of the services you provide on this page as a reference. Even after going over all of their options in person during a consultation, patients might want to review a summary of that information a second time in the future. An FAQ page on your website is a great place to direct patients.

With a great website, you have a better chance of attracting new patients and getting leads. It should reflect the kind of service you aim to provide your patients in person.

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The Importance of Smell in Your Orthodontic Practice https://orthosalesengine.com/the-importance-of-smell-in-your-orthodontic-practice/ Thu, 13 Feb 2020 15:34:49 +0000 https://orthosalesengine.com/?p=2339 Imagine that you are walking into your dentist’s office. You just opened the door; what comes to your mind? Perhaps this exercise made you recall the teal color on the walls in the reception hall or the dark wood of the chairs. Or maybe the first thing that popped into your head was an image…

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Imagine that you are walking into your dentist’s office. You just opened the door; what comes to your mind? Perhaps this exercise made you recall the teal color on the walls in the reception hall or the dark wood of the chairs. Or maybe the first thing that popped into your head was an image of Diana, who checks in patients and always asks you how your golf game has been as of late. Did a particular smell also come to mind?

The Smells of Medical Offices

The offices of medical professionals are notorious for being very odiferous, and orthodontist offices are no exception. But no one is making a candle from the scent, which shouldn’t be a surprise to anyone.

The high level of sanitation that must be achieved to give your patients the best experience and to keep your office safe and clean, requires using specific products. And the materials used in procedures in an orthodontics office, combined with the presence of gloves, antibacterial soaps, disinfectant wipes, and sanitation ovens, can create some potent smells.

Why Scents in Your Orthodontic Office Matter

Why do people make such a big deal about scent? Smell is the only human sense processed directly through the limbic system, which is why it is linked so strongly to memories and emotions (and is why the smell of your dentist’s office might linger in your mind in a memory). Unfortunately, many people have negative memories and emotions associated with past work they’ve had done on their teeth and in their mouths.

The work an orthodontist does is a big unknown for many people, especially if they’ve never had a person close to them go through the process of getting braces or Invisalign. Having a pleasant smell be the first thing that greets new patients when they walk in your doors can go a long way in easing their anxiety and comfort level.

The Calming Effect of Scents

Research shows certain scents can have calming effects on people. A study by Japanese researchers, published in the journal Frontiers in Behavioral Neuroscience on October 23, 2018, contributed to a theory that specific smells can have the same effect on our brain as an anti-anxiety medication, changing the brain’s chemistry in the same way prescription drugs like Valium and diazepam do. In this study, mice who were exposed to the aroma of the organic compound that gives lavender its floral scent had lowered anxiety levels.

There are different ways to make sure that your orthodontic office smells pleasant, but you might consider a diffuser system that uses oil-based scents, perhaps a scent with lavender oil in it. It’s not absolutely necessary to rely on the smell of your office to put your new and existing patients at ease. Luckily, humans are gifted with many senses, including sight. If your office staff is friendly, and everyone is greeted with a smile when they walk through the door, this will create a lasting impression.

If you decide to use a scent in your practice that hasn’t been scientifically shown to reduce anxiety (like lavender), it’s still possible for your patients to have a positive experience. A nice scent can completely change an environment and create positive associations for your patients. If you use a fragrance that smells like ocean air or evergreen forests, your patients are more likely to be reminded of their favorite coastal getaway spot or family camping than any past experience they’ve had in a medical office.

Your patients are no doubt excited to be working towards a beautiful and healthy smile and are very grateful for your expert assistance in achieving this. But (no offense), if it were up to them, they would probably choose to be relaxing on the beach or hiking a nature trail over sitting in any orthodontist’s office!

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Product Spotlight: CS OrthoTrac https://orthosalesengine.com/product-spotlight-cs-orthotrac/ Tue, 04 Feb 2020 14:53:21 +0000 https://orthosalesengine.com/?p=2329 When thinking of new ways to create the best experience for your patients, you’ll find streamlining your operations will go a long way. When administrative tasks can be taken care of quickly and easily, it frees up you and your staff to provide better care for your patients while investing more time into marketing your…

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When thinking of new ways to create the best experience for your patients, you’ll find streamlining your operations will go a long way. When administrative tasks can be taken care of quickly and easily, it frees up you and your staff to provide better care for your patients while investing more time into marketing your orthodontic practice. One great tool you can use to optimize your operations at your orthodontic office is CS OrthoTrac.

What Is CS OrthoTrac?

CS OrthoTrac is a software from Carestream Dental designed to make scheduling, patient-tracking, billing, and other tasks far easier for orthodontic office staff. With clever automated functions, an intuitive user interface, and simplified visuals, CS OrthoTrac is a system that makes your orthodontic practice run smoothly. There are two primary focuses of CS OrthoTrac that allow you to efficiently run your orthodontic office: flexible scheduling and patient tracking.

Flexible Appointment Scheduler

This function is easy to use, allowing you to find the optimal times to schedule your patients’ appointments. The automated system finds open times in your calendar, so you just have to pick the ones that work best for you and you’re good to go. Not only is this system accurate and built with your needs in mind, it also works using intuitive tactile functions, such as a clipboard feature that lets you “drop” options off to the side while you find just the right appointment time.

You can also drag and drop appointments once they’re created if you need to move appointment times around. You can also integrate this feature with other clinical or contact information for a quick, convenient look at factors that may play into creating an ideal schedule.

Patient Tracker

The patient tracking function of CS OrthoTrac allows your staff to easily stay updated on important patient information. Using a simple spreadsheet, they can get a quick look at appointment history, procedure codes, and automated correspondence. All of this is displayed on one screen in an organized and accessible manner.

Using the Patient Flow Module, you can quickly access a patient’s procedure history for any needs that come up with scheduling or concerns about changes to treatment. Using the Contact Expert Feature, you can create customized reports to track patients and clear up any confusion in your communication between staff members.

Using CS OrthoTrac, you can make sure your whole team stays up to speed with important information and is as productive as possible. This way, your patients will get more attentive care and your practice can realistically take on more patients with a higher satisfaction rate.

As you find yourself with more time on your hands and more patients, contact Ortho Sales Engine to learn how you can experience even more growth by refining your orthodontic marketing.

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Top 10 Mistakes Orthodontists Make in Their Marketing https://orthosalesengine.com/top-10-mistakes-orthodontists-make-in-their-marketing/ Thu, 30 Jan 2020 14:29:12 +0000 https://orthosalesengine.com/?p=2327 It’s possible to successfully market your orthodontic practice even if you don’t have a lot of time or money. The key is to have a defined strategy; Every business needs a marketing plan. This should be your first step. Once you have a marketing plan in place, now is your opportunity to be creative. One…

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It’s possible to successfully market your orthodontic practice even if you don’t have a lot of time or money. The key is to have a defined strategy; Every business needs a marketing plan. This should be your first step.

Once you have a marketing plan in place, now is your opportunity to be creative. One thing small businesses have in common is they are usually short on time and resources. But another thing they have in common is they’re rarely short on great ideas. And marketing your business can be exciting.

However, it’s important to know how to leverage your brilliant marketing solutions in the most effective way. Here are some common marketing mistakes orthodontists make, and more importantly, how to avoid them.

1. You Think You Don’t Need Marketing

This is one of the most common marketing mistakes orthodontists make. No matter how high your standards of care are or how well you deliver on them, you need to go to your audience. Don’t expect them to come to you. The most successful companies conduct rigorous marketing campaigns.

2. You Don’t Have a Website

Even if you have an established orthodontic practice and are well-known in your community, you still need to have a website. Most consumers search online first for products and services. If a prospective patient drives by your practice every day, they will still likely look up your name online before they decide to visit your practice in person. Many orthodontists are guilty of making this marketing mistake.

Once you establish a website, consider how your practice might benefit from having a blog. The content you share on your blog can give visitors to your website a sense of what you value, and also demonstrate that you are paying attention to the most recent research in the field of orthodontia. If you start a blog, it’s important to make sure all of the content is useful to your audience and is not overly self-promotional. A blog is an opportunity to demonstrate your expertise.

3. You’re Ignoring SEO

Assuming you’ve made the decision to create a website (if you don’t already have one) after reading about mistake number two, it’s time to consider the benefits of even the most elementary search engine optimization (SEO) practices.

Small businesses are actually in a great position to take advantage of SEO strategies. However, many orthodontists think they need to be experts, or their digital presence will never be large enough to compete with national orthodontic practices. In reality, most Google searches are local because of location tracking services.

There are so many free resources for SEO available online; just starting to use keywords in your blog titles, title tags, and meta descriptions can have immediate results.

4. You Haven’t Identified What Makes Your Practice Unique

You definitely have competitors. But the way you run your practice and deliver services to your patients are different based on your philosophy and education. Why would a prospective patient choose your practice over another? If you can’t answer that question, it’s time to define it for yourself so you can explain it to prospective patients.

5. You’re Trying to Market to Everyone

Once you’ve identified your niche, you can begin reaching out to the patients you want. Perhaps you want to specialize in providing orthodontic services to teenagers, or you want to specialize in helping adults get braces. The kind of marketing that will appeal to kids in their teenage years will be different than what will resonate with adults.

6. You’re Ignoring the Power of Word of Mouth Marketing

A great referral is priceless: one referral can lead to another referral, and so on. And it’s free. Encourage your patients to spread the word. Many orthodontists offer a small token of appreciation when they receive a referral, for example, a gift card, passes to a local movie theater or simply a handwritten note expressing their gratitude.

7. You’re Avoiding Social Media

With so many options available, how do you know which social media network you should use to promote your practice? It can be scary. However, social media is one of the most inexpensive ways to get your practice’s name out there. Ask your existing patients what social media platforms they use and then go from there.

8. You’re Not Evolving Your Orthodontic Marketing Strategy

If you aren’t getting the marketing results you want, you need to evolve your strategy. Perhaps you are trying to increase lead generation on your website, or you are simply trying to increase the number of new patients you see every week. Not only is tracking analytics important, which we talk about later, it’s also helpful to know how the people who enter your office each day found you.

For example, when you see a new patient, ask them how they learned about your practice. If they say they saw a post on Instagram, it makes sense to funnel more of your marketing budget to paid social media posts. Don’t just set your strategy and forget it, continue to modify it to take advantage of what is working best for you.

9. You’re Avoiding Your Competition

Research who your competitors are, then pay attention to how they are approaching their marketing. You can learn a lot from a quick Google search or from looking at their social media accounts.

10. You’re Not Tracking Results

You can’t know what’s working if you don’t track results. Google Analytics offers an easy, intuitive way to track how many visitors you are getting to your website. If you pay for paid social ads, both Instagram and Facebook will help you track how many people are clicking on your ad.

If your goal is to increase the number of new patients you get each week, make sure someone is keeping track of this number so it is easily accessible. At the end of the week, you can compare results to previous weeks, think about what marketing efforts were active the weeks that you had more new patients, and potentially identify some trends.

Hopefully, you feel empowered to start marketing your practice, and feel more confident about your ability to do so. Don’t worry if it seems easier to identify what you shouldn’t be doing, this is actually a great first step toward identifying what you should be doing.

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Ruby® Makes Orthodontic Chat Functions Shine https://orthosalesengine.com/ruby-makes-orthodontic-chat-functions-shine/ Tue, 28 Jan 2020 15:13:07 +0000 https://orthosalesengine.com/?p=2318 Having a chat function on your orthodontic website may feel like you’re cutting corners or skimping on personal service. But in fact, this quick way to connect with your practice without making an actual phone call is often more convenient for your patients and feels less like a commitment to your prospects. And it is…

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Having a chat function on your orthodontic website may feel like you’re cutting corners or skimping on personal service. But in fact, this quick way to connect with your practice without making an actual phone call is often more convenient for your patients and feels less like a commitment to your prospects. And it is even more satisfying to your website visitors when the chat is conducted by an actual person rather than a chatbot.

One company offering this service is Ruby, founded by a former receptionist, Jill Nelson (right). Nelson’s experience with answering phones and helping clients planted the seed for her big small business dream. She wanted to build personal connections for small businesses, and she has achieved this by creating an experience for website visitors, aka potential patients, that is more akin to an in-person conversation.

Providing a Personal Touch Amidst Growth

What started as a two-person operation has grown into a national company serving clients across the country. Fortunately, Ruby has been able to maintain its personal touch and high level of customer service. Their belief in the power of personal connections, and their continued dedication to being a friendly, professional extension of their clients’ teams have never wavered. They credit their employees, from their trainers and chat managers to their customer happiness department, as being the secret sauce to their success.

A Ruby rebrand has been in the works for the last nine months, and Nelson couldn’t be happier with the results.

“I am thrilled with the new brand and how it truly personifies a core belief we have at Ruby, which is ‘every moment matters.’ The big thing Ruby does is actually a hundred little things that add up to meaningful connections for our clients. In this technology-driven world, Ruby helps practices stand out by providing a real, human connection that builds long-lasting relationships.”

How Ruby Attracts and Retains Quality Employees

Ever since Ruby’s conception, Nelson has been focused on creating a work culture that fosters happiness, creates community, and organically produces the kind of service that orthodontists want for their current and future patients. Just as successful practices focus on the strengths of their staff members instead of trying to change them, Ruby values the fun, innovative qualities of their employees and allows them to shine in their own way. This positive environment leads not only to lower turnover, but also to quality customer service for their clients and their patients.

Looking Towards the Future

In the next 10 years, Ruby plans to continue serving small businesses in the best ways they can. They have already expanded their live chat specialists to fulfill the needs of their current clients, and where they go from here is completely dependent on what their clients need and what the market demands.

Says Nelson, “Our recent name change to just ‘Ruby’ gives us the ability to grow beyond our current services to help clients connect with patients. We want our clients to keep saying, ‘Wow! Ruby really gets me and my patients, and I’m proud to have them represent my business!’”

To learn more about Ruby’s live chat and other services, Call 866-611-RUBY or visit their website.

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