Better relationships fuel better business.
Regardless of whether the communication happens in person, over the phone or online, people still rely on the opinions of others when it comes to choosing restaurants, movies, and yes, even orthodontists. This can be very beneficial for you when your patients sing your praises, but also very hurtful if a misunderstanding gets broadcast on social media without your knowledge.
Let the relationship management specialists at Ortho Sales Engine encourage your satisfied patients to share their stories and deal with any online negativity in a diplomatic, constructive manner.
Even with all of the advancements in technology, word-of-mouth promotion is still the #1 way orthodontists get new patients. When existing patients have an exceptional experience, they are likely to share these positive moments with those closest to them, especially if incentivized by a gift or cash reward.
For more info, read our post: Increasing Referrals With Programs and Gifts
Few things are as important to your practice as online reviews. Before settling on which orthodontist to use, most people will seek out the reviews of current or past patients on sites like Facebook, Google or Yelp to make an informed decision.
In today’s web-focused world, reputation management has become a crucial for orthodontic practices. When someone is unhappy, they will tell as many people as they can as fast as they can. Processes need to be put into place to alert you of trouble as soon as it happens. Acting swiftly can keep a bad situation from getting much worse.
For more info, read our post: The Importance of Responding to Negative Reviews
Don't underestimate the power of opinions. Good or bad, in person or online, they can easily affect your practice. Contact Ortho Sales Engine and ask how we can start managing your relationships today!