For orthodontist practices looking to grow their current client base, not many other marketing efforts are as effective as an active promotional strategy. Promotions are a great way to peak new interest with local prospects and increase the awareness towards orthodontic services and pricing.
Here are five ways you can capitalize on the benefits of promotional campaigns and how you can continue to develop new leads.
Email Subscriber Lists
Taking the time to develop your email subscriber list now can be a significant investment towards the ability to run future promotional offerings and content marketing campaigns. Typically, a business website is the perfect place to give new and potential customers the ability to opt in to receiving regular company updates, discounts on services, and other notifications. Hubspot is a great way business owners can organize their customer information and send promotional details all in one easy-to-use solution. As subscribers are collected, it’s essential to keep the database regularly updated to ensure your promotions receive the attention they deserve.
Postcards and Mailers
For individuals who prefer not to receive marketing emails or digital correspondence, postcards and mailers are a great alternative to providing customers with relevant information about your business and promotions for your services. Postcards offer the personal touch to correspondence that emails just don’t provide, and by combining a mailer campaign with incentives such as free consultations or screenings, you’ll be able to reach a wider audience.
Social Media Advertisements
Social media plays a vital role in brand awareness and reputability. Not only does an active social presence help customers better connect with your services, it also gives you an opportunity to benefit from effective advertising solutions. Social media advertisements through Facebook and Twitter are a great outlet to share promotions and discounts for your services without needing email lists or customer information. By utilizing intelligent prospect targeting ad systems, you’ll be able to identify the target markets most applicable to your practice and increase the return on your investment.
Deal sites are an excellent investment for local orthodontic practices looking to gain momentum in their lead generation campaigns while guaranteeing revenue associated with promotional initiatives. Groupon is by far one of the most popular outlets for local companies wanting to promote specific services, and it can bring in a significant amount of business overnight.
Word of mouth can be an influential contributor to your lead generation efforts. By encouraging your current clientele to refer friends and family members to your practice, and offering incentives for their support, you can quickly start to build an extensive network of local clients. Printed referral cards are a great way to track both new client information and the referrer. This will allow you to identify and apply promotional discounts to the referring party while maintaining an accurate database of your leads.
Promotional incentives are an effective way for orthodontic practices to build a list of prospects and secure new business. However, managing this form of marketing outreach over time can be a challenging venture for busy practitioners.
Ortho Sales Engine provides a customized marketing solution exclusively targeted towards orthodontic practices looking to grow their business. Ortho Sales Engine can help practices manage their social media advertisements, email marketing campaigns, promotional workflows and automation. Call today for your free 15-minute consultation.