While you may feel more comfortable leaving your marketing to employees within your office, there are some major advantages to outsourcing your orthodontic marketing. However, not all marketing firms are the same. There are several key elements to look for when outsourcing your marketing if you want to get quality marketing materials that will increase your patient list.
Find a Marketing Firm that Understands Your Practice
While there are always going to be similarities between orthodontic practices, you know very well your practice is unique, and you need to convey just why your practice is the one to choose when there are competing orthodontic offices nearby. This is probably one of the biggest hurdles to get over when outsourcing marketing, since there will always be the worry that your brand won’t be represented how you want it.
But when you choose the right orthodontic marketing firm, you’ll find the collective of marketing-focused and creative team members will discover ways to make your brand more unique than you even thought possible. One of the keys to making this happen is communication.
Look for Thorough Communication
Clear and consistent communication is an indispensable aspect of a good marketing partner. Being able to talk openly about what you need for your marketing will allow the creative minds at your marketing firm to get an inside perspective of your practice. Responsive and clear communication will also help you make any quick changes needed and address any urgent needs.
Flexibility Is Essential
When you choose a marketing firm for your orthodontic marketing, you want the creative team to be able to meet your needs as they change. One of the downsides of choosing an in-house marketing person is their workload is subject to fluctuate as your marketing needs shift.
When looking for a marketing firm, look for a team that can deliver just what you need when you need it. This means having no problem ramping up the amount of marketing deliverables on short notice and being flexible as to the services they provide on a monthly basis.
Find a Team that Can Do it All
When you find a great team of creative marketers that deliver quality work on a consistent basis, communicate well, and really understand your practice, the last thing you want to do is jump around to different people. If you have a great relationship with one marketing firm that can handle all of your marketing needs, that is the ideal situation because you are not trying to manage multiple agencies or vendors. Look for a team that can handle social media marketing, SEO, content marketing, PPC campaigns, traditional print media, video production, and more. While this may seem like a daunting task, finding a team you can rely on will always be less stressful in the long run. Plus, you’ll end up with a more consistent brand and quality you can depend on.
Take the time to look for these elements in your next orthodontic marketing firm and you’ll set yourself up for long-term marketing success.