Orthodontic Websites

Form or Function?

When it comes to form versus function on orthodontic websites, you can’t choose one over the other because both are equally important. A website that takes too long to load or doesn’t allow visitors to easily find what they are looking for will be quickly abandoned. An unattractive website can suffer the same fate even if it opens easily and functions well.

A high-performing website is a perfect combination of both, providing a positive user experience and encouraging visitors to stay and take a look around. The longer they stay on your site, the better the odds that they will contact you by phone, email, or chat to learn more about your practice and the services you offer.

The importance of a mobile-first website

With up to 80% of internet users doing their searching on a mobile device, it’s more important than ever to have your website be appealing and functional on a small screen. But what exactly does mobile-first mean?

When mobile devices first started being used to view websites and social media, businesses were encouraged to make their sites “mobile friendly.” Mobile-friendly websites show up as miniature versions of the regular site and can be used in the same manner, albeit with some growing and shrinking of pages or fields by the user.

Today, the most effective orthodontic websites are mobile-first. This type of site is designed specifically to be used on a mobile device and may differ from the desktop-sized website in both appearance and functionality to make it more user-friendly for people using cell phones or tablets.

Not only do patients and prospects appreciate a site designed for mobile, Google does too. Websites that cater to cell phone and tablet users are ranked higher in the search engine results pages (SERPs) than those that only work well on a desktop or laptop.

orthodontist-websites

We'll make your website one they remember for all the right reasons.

Whether you need a completely new website or just a few tweaks, our website design and content experts will ensure your patients and prospects have a pleasant, productive experience every time they visit.

Visual Appeal

Our web designers will make sure your site has high quality graphics, enticing layouts and the perfect balance of white space and content, making your site as pleasant to look at as it is useful for your visitors.

User Experience (UX)

When you work with our experts, you will never have a website that takes forever to open or has confusing menus or dropdown. We are firm believers in straightforward navigation and short load times.

Mobile First

With more than half of all visitors arriving at your website on cell phones, not to mention Google penalizing sites that are not mobile friendly, you can bet every website we build or update is optimized for mobile viewing.

Copywriting

100% original. Our team of writers will draft content specifically for your site, making you rank higher in online searches and giving your visitors quality info to read.

Website Management

Our team will routinely scan and analyze your website to ensure your links are working properly and every page is optimized, while providing ongoing opportunities for improvement.

Security (SSL)

An SSL certificate allows your patients to submit information through your site without worrying about their security. We provide secure sites for all of our clients and their patients.

100% Ownership

Some website design companies make it impossible for you to leave them. Every part of a website we create belongs to our client, and we never hold websites hostage with lengthy hosting contracts.

WordPress

We prefer WordPress, the most comprehensive, user-friendly platform available. This gives us the power to make your website do anything, and you the ability to make changes if you wish.

We’ll use proven SEO tactics to bring potential patients to your website, including well-written meta titles and descriptions, optimal site speed, expertly placed content.

Ready to see what Ortho Sales Engine can do for your practice?

Let's start a conversation to see if our firm and your practice are a good fit for one another.