Why orthodontic marketing is important to your practice
With increased competition from online orthodontic treatment providers and national DSOs, referrals from dentists and previous patients just aren’t enough to support a successful, growing practice anymore. Fortunately, today’s orthodontic marketing is wide-ranging and effective for attracting and retaining patients.
The one marketing tool every orthodontist needs
If only it were that easy. The fact is, reaching the right prospects and converting them into patients and future referral sources takes a comprehensive strategy using multiple tools.
For example, having a well-written, user-friendly website is a great start, but how will people find it without SEO, social media, or online advertising leading them to it? Online advertising can reach tens of thousands of qualified leads, but why would they give you their contact information without a compelling landing page or valuable lead magnet? Landing pages offering discounts or promotions can generate hundreds of leads, but who will continue to call and nurture these leads if you don’t have email marketing?
Just like an engine needs all of its parts to run efficiently, a marketing strategy is only successful if multiple tools are used together to reach the ultimate goal—more patients for your practice.