Finding your ideal patient doesn't just happen.
Yes, a few really great patients may just pick up the phone and call you, but you can't grow your practice with just a few patients.
You need to determine who your ideal patients are and where you can find them. Then you need to own that space by providing them the information they want in a format that is entertaining and relevant. Prospects who enjoy reading your social media posts and find your content useful are more likely turn to you—instead of your competitors—when they decide they need orthodontic treatment.
Patient Persona Development
To connect with ideal patients, you must first identify who they are, where they can be found, and how to reach them. We evaluate your existing patients and use their demographic and psychographic information—including goals, challenges and frustrations—to determine your ideal patients and effectively reach them.
For more info, read our post: What do Patient Personas do for Orthodontists?
Keyword research is probably the most important aspect in any internet marketing or SEO campaign. This research matches your website content to what your prospects are looking for. We optimize each page of your site with the correct set of long-tail and focus keywords to convert site visitors to new patients.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of designing and equipping a website to appear higher in the results of a search engine, like Google or Bing. The better your keyword research, the better your results. We ensure your website speaks to your ideal new patients, making you rank higher in their searches.
For more info, read our post: Search Engine Optimization for Your Orthodontic Practice
Online Ad Management
Social media pay-per-click (PPC) advertising and Google Adwords can be extremely effective in getting more traffic to your site and a higher ranking in search results. Our team develops campaigns that target your ideal patient personas and retarget ads to those who have visited your website before.
Blog writing is critical to the success of any inbound marketing campaign. Clearly written, intriguing and informative posts added to your site at least eight times a month will drive lead generation, engagement and, ultimately, revenue. Our writers develop, research and write about topics relevant to your audience.
For more info, read our post: Are blogs really that important for your practice?
Social Media Management
Everyday, thousands of prospective patients in your area are using Facebook, Twitter, Instagram and other networks to gather and share information. Strategic posting and active commenting on your accounts by our social media experts spreads information about your practice to the people most in need of your services.
For more info, read our post: Why Is Social Media Important for Orthodontists?
Let our team manage your press relations and establish connections with the online and traditional news sources—newspapers, magazines, TV, radio stations and bloggers—that cover your community. Hire a team member? Win an award? Open another office? People need to know about it.
Don't spend time and money marketing to those who don't want or need your services. Let Ortho Sales Engine determine your ideal patients and help you connect with them in a way that will get them through the door and into your orthodontic chair.