Why Social Media Matters to Your Practice
Social media is so prevalent in our lives, it should come as no surprise that it needs to be part of your orthodontic marketing strategy. Not only does it give you another place to showcase your expertise, it also allows you to show a more personal side of your practice.
What should orthodontists share on social media?
As its name implies, social media content should be social. Posts that encourage dialogue between you and your followers give you a chance to connect with both current and potential patients. Sharing well-written blogs and links to pages on your website educates your audience and drives traffic to your site. Trivia questions or fun, made-up holiday graphics show the lighter side of your practice.
How often should you post on social media?
Social media networks have different optimal weekly post amounts. Twitter or Snapchat can be updated as often as a few times a day, while doing the same on Facebook or LinkedIn would most likely annoy your followers and connections. However often you decide to share updates, consistency is key. Start with a number of posts that you can easily do each week, then increase the amount if you feel you can handle more regularly.