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People are noticing your practice. Now what?
You’ve created a website, run Facebook ads, connected with people on LinkedIn, established an Instagram account, and upped your SEO game. Now it’s time to collect contact information on these prospects and convert them into patients.
People don’t want an inbox full of promotional emails and telemarketers selling them things they don’t want, so they are hesitant to give out their contact information. The first step in lead nurturing is getting them to trust that connecting with you will only provide them useful information and interactions.
The next step is building on that trust and encouraging them to take the next step - becoming a patient. This is where orthodontic practices struggle the most, and where many marketing companies drop the ball.
Content marketing allows us to address your ideal patient’s greatest pain points by providing valuable content when they are seeking answers. Ebooks, podcasts, webinars and infographics offer answers to your users' questions and gather contact information at the same time by requiring them to register their email to download.
Our team uses a variety of advanced monitoring and analysis tools to assess website usage and performance, which keeps your site running smoothly. Periodic modifications to the front-end interface and back-end functionality ensure the best experience for your visitors.
Conversion Rate Optimization
We take a systematic, data-driven approach to improving the performance of your website for optimal lead conversion. Data derived from Google Analytics, CRM, email marketing and other sources is used to optimize your website and convert a higher percentage of visitors to potential patients.
Call monitoring lets us know what ads, pages and promotions are effectively driving inbound phone calls to your office. It also allows our team to measure the level of patient and prospect engagement, make more informed decisions, and, most importantly, provide you with better ROI.
Once a campaign has been implemented, our team frequently reviews your metrics to determine what’s working, what isn’t, and what adjustments need to be made. We address your visit-to-lead conversions, number of unsubscribes, and click-through rates, among other attributes.
The only way to successfully convert leads into patients is to gather their contact information and convince them they need your services. Let Ortho Sales Engine use our lead nurturing expertise to increase your patient list.