All the experience of a professional marketing director with the advantages of an team.

Request a Demo

Learn more about how a Virtual Marketing Director could grow your practice.

Some leaders love control, and we get it. We do too. Hiring us as your marketing leader gives you the best of both worldsan in-house marketing coordinator in the practice and access to professionals who help you steer the ship in the right direction.

Helping You Create Superstars

Whether you have an amazing team member who is great at social media or you need to hire some part-time marketing help, we have you covered. If your team member can carve our 2 solid hours a day to focus on marketing your practice, we can help them be awesome. A member of our team will become your Virtual Marketing Director and work directly with your team member to ensure they have a plan, the skills to execute it and the accountability they need to ensure the essential tasks are actually getting done day today.

We know time is one of your biggest challenges, so the Virtual Marketing Director program is designed to keep the doctor out of the day to day tactical and keep them in the role of doctor, business owner, and strategic director. You tell us where to steer the ship and we will ensure your in-house marketing coordinator has everything they need to execute the plan.

Your Virtual Marketing Director Includes

4 Meetings per Month

We will meet with your marketing coordinator once a week to keep things moving.

Buyer Persona Excercise

Defining your perfect audience aligns all marketing efforts and saves time and money.

Email Support

Virtually unlimited email support to make sure you receive all the help you need.

Marketing Training

Comprehensive marketing training that can make even the least experienced team member ready to start making a difference in your practice.

supplement--icon
Marketing Plans

We'll create a marketing plan designed to help you reach your goals fast.

Google & Facebook Ads

We will review all your online ads to make you make them perform well and provide a ROI

Task Management

A defined process for managing your marketing tasks, to help reach goals faster.

Email Marketing

We will help you plan emails that get new starts and create raving fans and review them to ensure awesomeness.

SEO Consulting

You will get easily executable tasks to help make your practice show up in search

Accountability Sessions

We all need a coach to keep us accountable to help reach our goals.

CRM Integraiton & Training

We help get patient lead data into a free CRM and teach you how to use it to win starts.

Editorial Calendar

We'll create a detailed calendar that tell you what content to create, when, so you don't have to waste time guessing.

Milnor Orthodontics

Fort Collins, Colorado

Overview

Dr. Laura Milnor hired Ortho Sales Engine to rebuild her website and manage various marketing activity previously done in-house. The goal was to increase their patient load by 5 to 10 starts per month and focus on increasing the share of chair with Invisalign and custom braces.

“I highly recommend Ortho Sales Engine. I have been working with them for more than a year and am very happy with their work, unique perspective, and refreshing take on orthodontic marketing.”

Dr. Laura Milnor, DDS

% Increase in New Starts YOY

51%

Invisalign Share of Chair

66%

Engaged Leads in CRM

2,388

Starts in One Month

65

The Challenge

Grow the practice without increasing office hours or adding a new location or doctor. Increase private starts and the share of chair of Invisalign and custom braces. Don't require the staff to increase their time spent on marketing activity.

Time with family could not be sacrificed, and promotions could not cheapen the brand or get lost in the sea of sameness.

The Approach

A holistic approach affecting virtually all customer touchpoints and showcasing the culture of a fun, dynamic team, coupled with an aggressive outbound and inbound marketing strategy was used to increase leads, engagement and conversions.

"Working with Dr. Milnor and her team has been so rewarding. We have loved getting to know them on a personal level and including this knowledge in their practice marketing."

Mary Hall | Senior Content Strategist, OSE

The Solution

A new website with lighter colors, a more professional layout, and intuitive navigation was created for better conversion.

Highly competitive promotions were used to generate leads quickly and get the word out about the new brand, while never sounding "salesly," to ensure the marketing never violated the doctor's values.

Leads were fed into a sophisticated CRM and nurtured with automated communication and monthly emails. The team was trained to use the CRM to follow up with leads effectively and ensure maximum conversion to scheduled appointments.

Local dentist referrals were not overlooked—a concerted effort was made to keep the practice top of mind through various traditional marketing techniques.

The Results

These efforts resulted in an average 51% increase in new starts year over year. Share of chair for Invisalign treatment reached a high of 66% and consistently exceeds 50%, while custom braces averages over 20%. This single-office practice enjoys high levels of efficiency, allowing them to increase revenue without decreasing time away from their family.

Charleston Orthodontic Specialists

Charleston, South Carolina
cos-case

Overview

When Dr. Nick Savastano sold a successful practice in Orlando, FL, and moved his family to Charleston, SC, his goal was to become the top orthodontist in the Lowcountry. A website, logo and identity had been created, but his new brand needed to become known to the community to generate immediate sales and strengthened organically over time to continue to grow the business. He engaged OSE to handle all remaining marketing tasks as turnkey as possible.

“I’ve worked with [OSE] for years, and they are a big part of our success. They are a valued partner in our business, and I would highly recommend making them part of your team.”

Dr. Nick Savastano, DDS

New Patients in 3 Years

7,021

Engaged Leads in CRM

26,360

Fans on Social Media

20,000+

MQ Leads in One Month

1,336

The Challenge

Take the practice from zero patients to one of the largest orthodontic practices in Charleston in three years. Handle all aspects of marketing with limited direction so the doctor can focus on growing the business.

The Approach

An aggressive outbound and inbound marketing strategy showcasing the practice's commitment to providing high-quality treatment at an affordable cost was used to increase leads, engagement and conversions.

"Being part of Charleston Orthodontic Specialists' incredible growth over the last three years has been exhilarating, to say the least. Seeing a practice go from 0 to 7000 patients in such a short period of time is something every orthodontic marketer wants to experience!"

Rich Carnahan | Co-founder and Creative Director, OSE

The Solution

A monthly contest with a high-value prize was promoted on Facebook. An aggressive advertising budget for both digital and traditional channels was put in place. Quality content, including eight original blogs per month, was used to increase SEO and increase organic traffic to the site.

A booth with an enticing prize wheel and mascot and branded giveaways was utilized at family-friendly festivals and events.

The warm leads generated from the above efforts were input into Hubspot Professional and nurtured through automated workflows, emails, and calls.

Outbound marketing using Google, Facebook, Instagram and Pinterest, coupled with a healthy ad spend, allowed us to reach over 100,000 people per month.

The website is constantly being monitored and improved upon to ensure it gives the audience what they need and converts traffic.  All design is run through our graphic design department to ensure it is highly professional and attractive to the audience.

All major social media channels are used to share news and orthodontic-related content. The extensive blog program has been a major contributor to a rise in organic traffic to the website as well.

Hubspot Professional enabled us to use sophisticated marketing automation, create very trackable email marketing campaigns, measure the success of each campaign, and tie sales results with marketing efforts.

The Results

The results are quite dramatic. With over 7,000 new patients in 3 years, over 26,000 leads in Hubspot, and multiple months with over 1,000 new leads being generated, the practice has been able to grow to 9 offices with 10 doctors.

Warren Orthodontics

Springville, Utah
warren

Overview

Dr. Casey Warren was a high energy doctor with a great staff and location who was looking to recover from a slow year and start aggressively growing his business. He needed a full-service agency to do as much marketing as possible so he could focus on running the business and taking care of his patients.

“Ortho Sales Engine significantly helped me increase my new consults. The team at OSE has a unique approach to find new business. If you are having trouble attracting new patients, I would highly recommend them.”

Dr. Casey Warren, DDS

Increase in Lead to Patient Conversion

205%

Increased Organic Site Traffic

1,220%

Increase Google Ads Traffic

107%

Email Engagement Increase

625%

The Challenge

Warren Orthodontics in Springville, UT, experienced a slow year and was looking for a solution that would help them not only bring new starts to previous year levels, but grow the business even further.

They were working with an agency who managed their website and Google Adwords, but were not seeing a return on investment. Ortho Sales Engine was tasked with taking over these activities and developing a strategy that would rapidly increase starts for the practices.

An analysis of website metrics revealed the majority of traffic was coming from organic search, but was not high enough based on the local population. Conversion was not being measured properly, and no traffic came from email marketing.

The Approach

Increase organic traffic to website, get cost for conversion and Google ads under control, and dramatically increase awareness of the practice and its culture.

"Dr. Warren values his personal time as much as he enjoys creating new smiles for his patients. We were happy to give him more time to enjoy life by taking practice marketing off of his very full plate."

Richie Guerzon | Co-founder and Dir. of Marketing Technology, OSE

The Solution

A buyer persona exercise was conducted, starting with a survey to existing patients to determine behavioral trends and needs. This data was used to create new blogs topics throughout the year, help focus online advertising efforts, and determine effective email marketing content.

The exercise also showed Pinterest was widely used by Dr. Warren’s audience, so Pinterest ads were added to his online advertising strategy, bringing in a new audience for a much lower cost per click than Google Ads.

Website visitor tracking data revealed several opportunities to improve the layout of the website to increase conversion.

Highly competitive contests were used to generate leads quickly and the staff was trained on how to effectively follow up with them.

Leads were fed into Hubspot Professional and nurtured with automatic communication and monthly emails.

The Results

The result was more communication to potential patients and an increase in conversion from lead to patient of over 200%. After 12 months, organic traffic increased by over 1200%, paid traffic from Google Ads doubled with no increase in budget, and traffic from email activity increased 60-fold.

On average, over 25% of all leads became starts over a 12-month period, causing Dr. Warren to state, “Last year was our best year ever!”

More services under one roof than any other firm

We know what you're thinkingseems too good to be true. But it is true! As the premier, single-source marketing solution provider for orthodontists, we'll save you time, money and quite a few tension headaches.

Take a look at our most sought-after services.

“I highly recommend Ortho Sales Engine. I have been working with them for more than a year and am very happy with their work, unique perspective, and refreshing take on orthodontic marketing.”

DR. LAURA MILNOR  |  MILNOR ORTHODONTICS

“[Ortho Sales Engine] has been super helpful and enlightening with my marketing efforts. I would highly recommend them to anyone!”

DR. AMY SMITH  |  SMITH ORTHODONTICS

“Ortho Sales Engine significantly helped me increase my new consults. The team at OSE has a unique approach to find new business. If you are having trouble attracting new patients, I would highly recommend them.”

DR. CASEY WARREN | WARREN ORTHODONTICS

“I’ve worked with [Ortho Sales Engine] for over two years, and they are a big part of our success. They are a valued partner in our business, and I would highly recommend making them part of your team.”

DR. NICK SAVASTANO | CHARLESTON ORTHODONTIC SPECIALISTS

"As a team, they take the time the understand your business and your goals. Their vast expertise and creativity have taken our brand to the next level. I anticipate a lasting and productive relationship with OSE!"

MANON NEWELL | ENGAGED PRACTICE GROWTH SPECIALISTS

Contact us today to start growing your practice tomorrow

Our mission is to empower practices to achieve their goals their way.